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YCNGA Market Research & Digital Analysis

For this project, my team partnered with York County Natural Gas Authority to evaluate how customers interacted with and perceived their website. We collected and analyzed customer survey data to identify key areas for improvement and developed recommendations to create a more user-friendly digital experience.

Consumer Research     |     Statistical Analysis     |     Website Strategy

Objectives

Accessibility & Usability

Task Efficiency

Content Relevance

Satisfaction

Overall Impact 

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From Insight to Strategy

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