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YCNGA Market Research & Digital Analysis
For this project, my team partnered with York County Natural Gas Authority to evaluate how customers interacted with and perceived their website. We collected and analyzed customer survey data to identify key areas for improvement and developed recommendations to create a more user-friendly digital experience.
Consumer Research | Statistical Analysis | Website Strategy
Objectives
Accessibility & Usability
Task Efficiency
Content Relevance
Satisfaction
Overall Impact






From Insight to Strategy





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